Networking Tips From A Social Misfit

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Networking is a great way to build relationships, enhance your prospecting and increase sales leads. But there is some skill involved. It’s not easy for most people (including me) to walk into a room full of strangers and start a conversation. Here are my do’s and don’ts of networking.

1) Arrive on time, many events provide opportunities for you to introduce your business to the group.

2) Have your 30 second commercial ready. You should always be able to  clearly explain what you do and what benefits you could provide for consumers.

3) Make sure your business cards are clean and easily accessible. No one wants to sit and watch you dig through the bottom of your purse for a lint covered card.

4) Be prepared to ask intelligent questions. People love to talk about themselves and their business.

5) Don’t just walk around handing out your business cards or asking people for theirs without conversation.

6) Don’t spend the majority of your time talking to people you already know. Acknowledge them, agree to meet for lunch or coffee, then move on.

7) If you meet someone you think may benefit from your product or service, don’t try and sell them immediately, set up a time to meet for coffee or schedule a phone call.

Remember when you walk into an event that everyone is there for the same reason. Make eye contact, shake hands and introduce yourself. What’s the worst that could happen? Good luck!

Author

Belinda Vickerson is a marketing specialist, entrepreneur and small business consultant. After moving to Atlanta in 2007 seeking further personal and professional growth; she explored various opportunities only to find that her true love and passion lies in helping business owners position themselves to thrive despite the economy, through targeted marketing and branding initiatives. Driven by her commitment to impact small businesses and desire to become an entrepreneur, Belinda launched “VCG Marketing”. The company’s mission is to help small business owners and individuals exploring entrepreneurship form, grow, and maintain viable businesses.

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